BABSON PARK, Mass.—For the first time in school history, the Babson College Department of Athletics and Recreation is partnering with a sports marketing agency, as RevUp Consults will work to drive brand activations and secure corporate sponsorships.

"This agreement with RevUp, combined with the opportunity to work with alumnus Mike Fiorentino '83 and his team, represents an exciting opportunity to thoughtfully expand the ways organizations can engage with Babson Athletics and the broader College community," said Babson Associate Athletics Director for Strategic Communications Scott Dietz.

Babson is part of a select group of six collegiate partners represented by RevUp in addition to being the lone New England Women's and Men's Athletic Conference (NEWMAC) institution.

"We are excited to welcome Babson to our growing portfolio of college and university partners," said Fiorentino, CEO of RevUp. "As a Babson alumnus, having the College select RevUp as a partner carries special meaning. I started this business in 2007, and to now work with an institution recognized as a leader in entrepreneurship is a milestone that means a great deal to me. Our ties to the area run deep, and I look forward to working with the Babson community."

Ranked No. 1 for undergraduate entrepreneurship by U.S. News & World Report for the 30th consecutive year and No. 2 for best colleges and universities by The Wall Street Journal, Babson has a global community of more than 48,000 alumni across 125 countries.

Home to 23 varsity programs, Babson Athletics has experienced incredible success over the last decade, winning four NCAA team and individual titles, reaching 14 national quarterfinals and capturing nearly 50 conference championships. In 2025-26 alone, 13 programs advanced to their respective national championship competitions and a record nine won league titles.

The multi-year agreement allows local and national brands to engage directly with the Babson community, alumni network and regional sports fans through integrated digital, venue and event-based sponsorships managed by RevUp.

"RevUp's relationship-driven approach and focus on creating value beyond traditional sponsorship align well with Babson's entrepreneurial spirit and our commitment to meaningful student, alumni, and community experiences," said Dietz. "We look forward to building partnerships that support our programs, strengthen connections across the Babson network, and create lasting value for everyone involved."