Bruce Ginsberg is in his 17th season as an assistant baseball coach at Babson College in 2025-26.
A native of Framingham, Ginsberg's responsibilities include working with the infielders and recruiting for the Beavers. After helping Babson set school records for victories on the way to making back-to-back NCAA Regional final appearances in 2017 and 2018, the Green and White won 39 games and advanced to the Division III College World Series for the first time in program history in 2019. Babson hosted an NCAA Regional for the first time in 2024.
In addition to its NCAA Tournament success, Babson has captured four straight NEWMAC regular season titles from 2017-21 and won consecutive conference tournament championships in 2017 and 2018. Ginsberg, who has helped the Beavers record 166 victories while posting a .689 winning percentage over the last seven seasons, was selected as the recipient of the New England Intercollegiate Baseball Association's (NEIBA) Kevin Burr Assistant Coach of the Year Award in the summer of 2020.
A two-sport standout in baseball and football at Framingham North High School, Ginsberg was a four-year starter at the middle infield positions at Bates College, captaining the Bobcats during his senior season. He also played in the Boston Park League following his college career, and was actively involved in youth sports and coaching AAU baseball.
Ginsberg was a celebrated entrepreneur as CEO/Founder of Bennett Footwear Group, one of the largest privately-held footwear companies in the U.S. In 2005, he sold the company to Brown Shoe. Ginsberg currently resides in Westwood with his wife, Kris. They have three children.
